Branded apparel + promotional products

That Stand Out & Last

We customise high-quality, long-lasting garments and merchandise for businesses, schools, and teams.

Experience quick turnaround times and reliable local service without compromising on quality.

Overalls with embroidered logo on the front and an embroidered bucket hat with the logo on the front too
A thermal cup with custom branding on the side of it of the company logo
A cap with custom embroidery of the logo onto the front of the cap
Branded golf balls and pens on an orange background
An umbrella with custom branding printed on it for Southland Boys High School

High-quality branded apparel that looks great & lasts

Don’t settle for poor-quality, mass-produced overseas alternatives that don’t last, fade after a few washes, or arrive with inconsistent branding.

A dark blue shirt with the NES logo embroidered on one side and the staff members name embroidered on the other side
A black beanie with the NES logo embroidered onto the front of itEmbroidered badge with the logo for MB Southland

Your brand identity matters

Whether it’s for corporate uniforms, sports teams, promotional merchandise and more.

Low-quality garments and unreliable suppliers can waste both time and money, while damaging your brand's professional image.

With 23 years of doing business in Invercargill, a close-knit, skilled team, and superior in-house production, we’ve built Labelz to provide fast, reliable, and high-quality branding solutions that don’t compromise on quality so you can trust your brand will always look its best.

Branded apparel should represent your business with confidence, fit well, and stand the test of time.

This is why we partner with trusted suppliers who share our high standards.

From Cloke’s locally made premium garments to AS Colour’s popular apparel, we source from industry-leading brands like Fashion Biz, Hard Yakka, and JB’s Wear, known for their wide range and reliability.

Whether it’s workwear, sportswear, or promotional merchandise, our suppliers provide top-tier materials and craftsmanship, so your branding looks sharp and lasts.

Our team

Let our team brand your team.

Our local team is dedicated to delivering high-quality monogramming with precision, care, and a personal touch.

Kym Lake

Owner Operator

As a newcomer to the world of embroidery, it has been a steep learning curve but one I have enjoyed, our customers are awesome.  I really enjoy working with them to transfer their logos or ideas into formats to be branded by us.

Embroidery I particularly enjoy, I enjoy helping our customers choose sizes, colours and placement and also if required assisting them in selecting garments from our wide range that suit their needs, it really is satisfying.  Embroidery is a fantastic way to brand your brand.

Bevan Lake

Owner

As proud Invercargill business owners, Kym and I purchased Labelz a year ago and we are thrilled to be carrying on the trusted name of Labelz and adding to an already well known and trusted Southland business.

We are really aiming to be the one-stop shop for branded apparel and promotional products.

Irene Davis

Embroidery Machinist

Creating each garment requires skill, precision, and continuous learning, and even after all these years, we are still refining our craft.

9 years experience

Suzy Peterson

Embroidery & General Machinest

It takes time, skill, and dedication to create the high-quality products we deliver, and as a small locally owned business, we take pride in doing an awesome  job.

7.5 years experience

Cath McGoldrick

Embroidery Machinist/Sewing Services

I love that we don't just monogram shirts and jackets. If we can put a hoop on it, we can monogram it.

I enjoy, even though it's a lot of work, monogramming school and local sports teams' gear. I also like monogramming the achievement swatches/tags for SGHS Prizegiving.

3 years experience

1

Your brand identity matters

Don’t settle for poor-quality, mass-produced overseas alternatives that don’t last, fade after a few washes, or arrive with inconsistent branding.

We’ll prepare professionally digitised logos ready for garments and can even help with rebranding.

2

We Create & Customise

Our in-house team gets to work, using top-quality embroidery, heat transfer, screen printing and more to bring your designs to life.

We’ll make sure everything meets our high standards before it leaves our workshop.

3

Fast, Reliable Delivery

Depending on the order size and workload, we aim to have your products ready within 5-10 working days.

Whether you’re local or need it shipped across New Zealand, we’ll get it to you quick as.

Photo of two children standing in front of a truck wearing screen printed hoodies with the company logo on it
A cap with an embroidered logo on it of Shark Experience, Bluff

Let’s Create Your Team’s Look Together

Whether you know exactly what you need or would like some guidance, we’ll make the process easy.

Screen printing white text onto the back of a black hoodie
A thermal cup with custom branding on the side of it of the company logo

Quality, consistency, and reliability

Your team will look sharp, your branding will be on point, and you’ll have the confidence that every piece meets the highest standards.

No more worrying about fading logos, cheap clothing that falls apart, or missed deadlines.

Imagine receiving your order, knowing that every detail is just right

Exceptional comfort paired with sharp, professional branding.

Whether it’s a corporate uniform, team gear, or promotional merch, you’ll have apparel that lasts, looks great, and truly represents your business.

With faster turnaround times, local accountability, and a dedicated team backing you, branding your business has never been easier — or looked better.

An embroidery machine in action as it embroiders a logo onto a hi-vis work shirt.
A selection of different clothing and apparel items in the showroom at Labelz

FAQs

Not sure what you need?

Our team is here to guide you through the options and find the best fit for your brand.

With a wide range of services, we make sure you get the right look with quality that lasts.

Do you have minimum order quantities?

Open FAQ

No, whether you need a single custom piece or a large bulk order, we’re happy to help

What clothing items can you embroider onto?

Open FAQ

Shirts, Caps, Hats, Polos, Dresses, Skirts, Shorts & Pants (depending on placement), Blankets, Towels

What sort of apparel are you able to supply?

Open FAQ

Sportswear, workwear, safety wear, corporate wwear, office wear, schoolwear, hoodies, beanies/caps, hospitality.

Can I get a sample before placing an order?

Open FAQ

We have a number of garments on hand and samples can be sourced if required.

What sort of promotional products/merchandise can you supply?

Open FAQ

Pens to drink bottles. If it can be branded we’ll source it

How long will it take to receive my products?

Open FAQ

2 - 5 working days. Urgent orders we can organise a faster turnaround depending on volume.

Where can you deliver to?

Open FAQ

Anywhere in New Zealand

What format do I need to send my logo in? What if I don’t have a digital copy of my logo?

Open FAQ

Ideally PDF Vector format. However if you bring in a clear, clean image/picture/sample we can have this digitized.

Can you help me with the design?

Open FAQ

Our pleasure, we can definitely help with design. If you don't have a digital version of your logo or don't even have a logo, we're able to help.

Let’s bring your team’s look to life

Let our team help you create custom-branded apparel that looks great, fits perfectly, & stands the test of time.

Whether you know exactly what you need or are after some guidance, we’re here to make the process easy and stress-free.

We’re Open Mon - Fri: 8.30am - 4.00pm - Closed Weekends

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